2 hours later it hits me during bikram yoga that it's really about The Hustle and The Game. Consultations from my guru Kitchenstink and late night jamo sessions with Tim Luym mixed with a hiphop soundtrack have made me see the industry in 2 distinct ways. As "The Hustle" (execution) and "The Game" (strategy). Like yin-yang, right and left, the constant push and pull of these polar ideas, and the balance of duality ultimately drive the restaurant industry. These 6 books have influenced me greatly and have given me guiding principles that no MBA, certificate program, or bachelor degree ever will.
The Hustle:
Tips on efficiency, process, promotion, and legalities of partnerships gone bad.
[caption id="" align="aligncenter" width="420" caption="By Roger Fields. Here lies secret Excel formulas."]
[/caption][caption id="" align="aligncenter" width="420" caption="Word of mouth is not bought, but is an epidemic. Malcom Gladwell coined the term "Stickiness.""]
[/caption][caption id="" align="aligncenter" width="408" caption="When the shit hits the fan--have your ass covered."]
[/caption]The Game:
See the industry in more holistic and interconnected way.
[caption id="" align="aligncenter" width="332" caption="Mastermind behindf NYC's Shake Shake, Blue Smoke, The Modern, Tabla, Gramacy Park "]
[/caption][caption id="" align="aligncenter" width="378" caption="Founder/CEO of Joie de Vivre Hospitality - California's largest boutique hotel breaks down the Game."]
[/caption][caption id="" align="aligncenter" width="322" caption="Go beyond the brand and create a community thru the theory of 3rd Spaces."]
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