in living color

while the space is being constructed, im working in parallel to get the branding and identity developed. i've tapped dave and dre my former partners in electric friends--a boutique design firm we formed years ago, but disbanded  as life took us in different directions. after sending them a short creative brief, we're off to our first step in the branding process: exploring colors and mood boards.

[caption id="attachment_140" align="aligncenter" width="300" caption="imagery based on a utopian futurist society"][/caption]

[caption id="attachment_139" align="aligncenter" width="300" caption="colors bright but muted--like a 60's olympic poster, but left slightly faded by the sun"][/caption]

[caption id="attachment_141" align="aligncenter" width="300" caption="the vibe dre wants to exude is confidence, modernity, futurism, optimism and fun"][/caption]